FARMINGTON HILLS., Mich., Nov. 22, 2016 /PRNewswire/ -- Marx Layne & Company announces today they have been selected as the digital marketing partner for Pentastar Aviation, a business aviation leader, in Waterford Michigan. Marx Layne will be providing digital program consulting and implementation as well as strategic communications and media relations for the Pentastar Aviation brand and service capabilities which include aircraft management, charter, advisory services, aircraft maintenance, avionics services, interior services, and award-winning fixed-base operation (FBO) services. "Pentastar already has an impeccable reputation within the business aviation industry. We will focus on utilizing key digital platforms to further strengthen and elevate their brand and drive customer engagement," said Michael Layne, president, Marx Layne. Marx Layne has vast experience in online content development and placement strategies that enhance overall awareness and reputation online, building a stronger digital presence. Working with their clients, Marx Layne provides "traditional" and digital marketing solutions including media relations, video ads, search engine optimization, social media content and strategy, and web content creation to reach targeted audiences. "We continuously look for ways to reach our target audience and we want to make sure we stay ahead of the constantly changing digital landscape," said Greg Schmidt, President & CEO Pentastar Aviation. " Marx Layne brings a wealth of experience in delivering comprehensive and creative online content and digital marketing strategies and we are excited to be working with them to further communicate our brand story."