MISSION, Kan., Nov. 22, 2016 /PRNewswire/ -- (Family Features) In a typical day, it's possible for children to spend more time engaging with technology than interacting with their peers face-to-face. As a result, the "selfie culture" is on the minds of today's parents, who worry about how they can make sure their children grow into kind and selfless adults.
However, a national survey revealed that parents don't fully realize the power they have when it comes to developing good character in their children. The online survey, commissioned by national high-quality preschool provider Primrose Schools®, profiled hundreds of U.S. parents whose children attend, will attend or have previously attended an early education program between the ages of 3-5. In today's social media-focused world, 92 percent of parents agree that nurturing positive character traits in children is more important than it used to be. Yet nearly 50 percent of parents are unaware of just how early they can and should start helping their children develop these traits. When Character-Building Should BeginThe foundational skills for good character start emerging in the first year of life. Children as young as 6 months old can demonstrate outward signs of budding empathy skills. Character and emotional intelligence continue to develop throughout the early years and are significantly influenced by young children's interactions with their parents and caregivers. Yet almost 50 percent of parents believe preschool is too early for children to start learning social-emotional skills, and could be missing critical opportunities to support their child's development. Why Nurturing Good Character Early is ImportantIntentionally nurturing social-emotional skills starting at birth is an important and often overlooked opportunity as these skills have been shown to be key predictors of future health, academic and life success. Early brain and child development research now shows more clearly that the first five years of life are critical for building the foundation for traits such as honesty, generosity, compassion and kindness, which will impact children for a lifetime. "We now know that IQ no longer represents an accurate predictor of school readiness, much less future life success," said Dr. Laura Jana, a pediatrician and nationally acclaimed parenting and children's book author. "It's not just about learning the '3 Rs' of reading, 'riting and 'rithmetic anymore. It's the addition of a fourth 'R' that represents relationships and the importance of reading other people, which sets children up for success in today's world." Finding Child Care that Nurtures Good CharacterIn addition to parents, child care providers play a key role in helping children develop a strong foundation. However, more than half of parents surveyed feel their child did not or will not acquire honesty, generosity and compassion (54, 54 and 62 percent, respectively) during their early education experience.