TEL AVIV, Israel, Nov. 22, 2016 /PRNewswire/ -- Israeli tech startup Fitfully recently announced its intentions to enter into a third beta testing phase, a public offering. The company's Virtual Fit-as-a-Service (VFaaS) platform enables online shoppers to try on any pair of shoes - with accurate precision - directly through their mobile devices. "The purpose of this beta," affirmed Roy Tertman, Fitfully's Co-Founder, "is to fine tune the platform's 3D algorithms and fit engine and bring it to a point of real-life, pinpoint accuracy." SHOES AND ECOMMERCE: NOT FITTING A former professional inline skater and frequent traveler, Tertman used to rely exclusively on online retailers to purchase skating shoes. However, after being forced to return up to 80% of his orders, he would quickly realize what many others do: that the entire shoe sizing conversion method is completely irrational and unreliable. Despite the unmatched convenience and selection it provides, 92% of consumers still do not shop for shoes online - with the inability to precisely fit being the main barrier. This statistic is considerably low compared to other verticals in eCommerce. Upon discovering that only 65% of online shoe purchases are profitable, Tertman teamed up with seasoned CEO Batia Mach Shepherd and Computer Vision PhD Dr. Yirmy Kaminski to seize the opportunity. MIMICKING THE IN-STORE EXPERIENCE The result was Fitfully - a new virtual in-store sizing experience for shoe shoppers. Fitfully's patent pending platform allows shoppers to scan their foot digitally using the mobile phone camera, and uses its exact size (and shape) to fit with any shoe available for online purchase. It operates in full 3D - comparing over 25,000 points of your foot to the desired shoe when pinpointing a fit. The various contours and areas of the foot, such as toes and bones, are therefore also able to be taken into consideration. A proprietary set of computer vision algorithms then fixes blur, distortion, noise, lighting, and other elements of the 3D image before outputting it for sizing. Just once a 30-second scan on any iOS or Android-powered device is all that's required to make confident online shoe purchases every time. This version of the beta will also include features developed by a recent PhD addition to the team, who specializes in creating mathematical models of human anatomy and bone structure including the foot.