HANGZHOU, China, Nov. 22, 2016 /PRNewswire/ -- On November 11, 2016, Zhejiang Narada Boutique Hotels Co., Ltd. (the "Company"), announced the launch of its new brand, Pagoda Hotels, at the 2 nd China ( Shanghai) Hotel Franchise Expo, at which the hotel group showcased the brand's concept model rooms. Pagoda Hotels Makes Inroads Providing High End Services to China's Middle Class Consumer Market The Pagoda brand started in 1922, has reflected the history and culture of its place of origin, Perth, Australia, is the second largest brand in the Company portfolio and is being positioned as a high-end boutique limited service hotel brand that complements the group's older mid-market Narada Boutique Hotel brand. The launch of Pagoda Hotels marks a big step that the Company has taken towards becoming the leader in terms of product design and innovation across the medium and high end boutique hotel segments in China. The Company founder and chairman Wu Qiyuan said: "It is the responsibility of the leaders in China's hotel service sector to provide access to the world. Today the return of the Pagoda Hotels brand will tremendously support the development of the Company in the high end boutique hotel segment and accelerate the expansion of the Company as more families enter China's emerging middle class, a group that is quickly becoming active consumers of high end services."