LIMA, Peru, Nov. 22, 2016 /PRNewswire/ -- Jumore E-commerce Co., Ltd. (Jumore) chairman Lu Hongxiang shared his company's new E4B (Ecosystem for Business) e-commerce model with political and business leaders at the 2016 APEC CEO Summit, held on 17-19 November in Lima, Peru.As the only Chinese company represented, Mr. Lu was invited to address the delegation, and also hold an exchange activity for APEC business leaders, the first of its kind by a Chinese enterprise during the APEC Summit. The theme of the APEC Summit is "High Quality Growth and Human Development". Leaders and delegates worldwide exchanged views on issues such as regional economic integration, theAsia-Pacific free trade area, interconnection, and cooperation in service industry . The E4B model initiated by Jumore is committed to promoting win-win cooperation for customers around the world, and is in line with the aims of APEC in facilitating regional growth and development, promoting economic complementarity worldwide, and reducing trade and investment barrier s. Through the latest concept and global resources integration, the new ecological e-commerce platform, represented by Jumore, will help break trade protectionism, so as to establish an open, inclusive and mutually beneficial world economic system. Mr. Lu was invited to participate in a dialogue entitled "Redesigning Trade" with , among others, Enrique Pena Nieto - President of Mexico, John Key - Prime Minister of New Zealandand Ken Allen - President of DHL, on reconstructing the international trade system, deepening regional integration and new trade agreements in the 21st century.