WASHINGTON, Nov. 21, 2016 /PRNewswire-USNewswire/ -- Boy George, Grammy Award-winning singer, songwriter, and lead vocalist for the pop band Culture Club, will compete to raise money and awareness for Safe Kids Worldwide on "The New Celebrity Apprentice." The show will premiere January 2 at 8 p.m. EST on NBC and ends with the finale on February 13.
"We're very excited that Boy George selected Safe Kids as his charity on 'The New Celebrity Apprentice.' The show will certainly be entertaining to all, with the added benefit of raising awareness of just how important it is to protect kids from injuries," said Kate Carr, president and CEO of Safe Kids Worldwide. "An accidental injury is the number one cause of death of children in the United States. Boy George - as one of the most iconic artists of our time - will help us reach millions of families with the information they need to protect their kids on the move, at home and at play." "My heart breaks every time I hear a story of a child dying from a preventable injury," said Boy George. "These types of tragedies do not have to happen. That's why I want to work with Safe Kids to protect kids everywhere." The eighth season of "The New Celebrity Apprentice" will be hosted by former California governor and international movie superstar Arnold Schwarzenegger. Sixteen celebrities are set to compete for their favorite charities and the title of Celebrity Apprentice. Over the course of the series, "The Celebrity Apprentice" has raised more than $15 million for charity. This season's winner will receive a $250,000 check to give to their designated charity. About Safe Kids WorldwideSafe Kids Worldwide is a nonprofit organization working to protect kids on the move, at home and at play. Preventable injuries are the number one cause of death for children in the United States. Throughout the world, almost one million children die of an injury each year, and almost every one of these tragedies is preventable. Safe Kids works with an extensive network of more than 400 coalitions in the U.S. and with partners in more than 30 countries to reduce traffic injuries, drownings, falls, burns, poisonings and more. Since 1988, Safe Kids has helped reduce the U.S. childhood death rate from unintentional injury by 60 percent. Working together, we can do much more to protect kids. Join our effort at safekids.org. About "The New Celebrity Apprentice"Sixteen celebrities will compete for their favorite charities when "The Celebrity Apprentice" shifts to Los Angeles for its eighth season where twice-elected California governor, successful businessman and international movie superstar Arnold Schwarzenegger takes control of the boardroom. "The Celebrity Apprentice," which premieres Monday, January 2 ( 8-10 p.m. ET) on NBC, has raised more than $15 million for charity since the 2007 premiere of the Celebrity version of the franchise. This season's winner will gain the coveted title of the Celebrity Apprentice and a $250,000 check to give to their designated charity. The female contestants competing are four-time boxing world champion Laila Ali, actress/TV host Brooke Burke-Charvet, TV host/actress Carrie Keagan, Olympic gold medalist/WNBA star Lisa Lesley, reality TV star Nicole 'Snooki' Polizzi, "Real Housewife of Beverly Hills" star Kyle Richards, "Real Housewives of Atlanta" star Porsha Williams and singer Carnie Wilson. Playing on the men's team are: Hall of Fame running back Eric Dickerson, Grammy-winning singer-songwriter Boy George, 'American Ninja Warrior' host Matt Iseman, reality TV star/fashion guru Carson Kressley, comedian and actor Jon Lovitz, Motley Crue lead vocalist Vince Neil, UFC standout/mixed martial artist Chael Sonnen and football star/analyst Ricky Williams. For more information, go to http://www.nbc.com/the-celebrity-apprentice. Logo - http://photos.prnewswire.com/prnh/20150602/220218LOGO