SALT LAKE CITY, Nov. 21, 2016 /PRNewswire/ -- Forbes has published an in-depth interview " 9 Online Reputation Management Services Entrepreneurs Can Achieve by Themselves" with Don Sorensen owner of Big Blue Robot, an online reputation management firm. Sorensen has been working with companies and executives for more than a decade, helping them to improve their online reputations. This has given him valuable insights into the best ways to manage your online reputation, how to handle negative stories about the company, and how to keep customer service issues from becoming major reputational crises.
In today's online-focused world, it's more vital than ever to maintain a solid reputation online. Companies that don't stay on top of their online presence can find themselves the victims of disgruntled employees, bloggers with a vendetta, or dissatisfied customers who choose to vent through social media and review sites. "Your online reputation doesn't just affect your customers' perception of your company, it can also have an impact on your revenue," says Sorensen. "Companies need to be aware of how their online reputation affects sales, press coverage, and even the ability to hire. Plus, the top executives' personal reputations can be a factor, so it's important to look at everything that can affect a company's overall reputation." In the interview, Sorensen provides several tips that entrepreneurs can use to ensure that their online reputation is sound. The article states that, "Ninety-five percent of companies that hire a reputation management firm do so as a reaction to doing a Google search on themselves and seeing negative results show up on page one. By that time, a lot of damage has already happened. (In fact, one business owner who phoned me recently didn't know her seemingly happy customer had slammed her on one of the most negative review websites until people started canceling orders and her revenue had already taken a significant hit.)"