Priceline, Dick's Are This Year's Must-Have Black Friday Stocks

While Walmart and Amazon stand to profit big-time from the upcoming Black Friday shopping weekend, there are two alternatives that could offer even better returns.

Priceline (PCLN) and Dick's Sporting Goods (DKS) operate in industries that receive a giant boost come holiday season: travel, leisure and sports equipment. Both stocks rose more than 1% in Monday trading. 

1. Priceline

Priceline is a fast-growth opportunity with years of potential. Not only does the company operate the perennial, but it also owns popular travel sites such as and Kayak.

Its stock is already moving upward; experts believe Priceline will only keep pushing ahead from the end of November into the beginning of December. This online travel specialist, with a market value of more than $74 billion, promises double-digit earnings growth this year.

Although airline ticket sales have remained weak this year, agency and merchant revenues have held steady for Priceline. And the company's multiple hotel booking platforms are edging forward as the most important contributors to the company's results.

Priceline is also intent on pushing ahead with OpenTable.

Right now is a great time to get in.

2. Dick's Sporting Goods

Dick's Sporting Goods is a Fortune 500 American corporation that is a major draw for buyers of sporting goods equipment, as well as apparel and footwear in a specialty store environment.

Historically, Black Friday has been good for sports retailers. With its solid presence in both the bricks-and-mortar and web retail sectors, Dick's Sporting Goods stands to perform well for yet another year.

Its unique specialty "shops within the shop" are dedicated to team sports, athletic apparel, golf, fitness and footwear and are giant money-spinners.

The stock has seen some weakness linked to tepid fourth-quarter guidance. But management is just playing things cautiously.

Same-store sales growth numbers for the holiday quarter should come in near 6%.

Moreover, as evidenced in its third-quarter report, e-commerce penetration at Dick's grew to 9.6% of sales, up from 8% last year. That should push higher in the quarters ahead, and is a positive event given shoppers' increasing reliance on online shopping.

In addition, many believe that the bankruptcy of rival The Sports Authority is a positive event for Dick's. More customers should funnel to Dick's stores. 

The positive reads for athletic specialty retailers based on Under Armour's revenue targets revisions indicate great opportunities in Dick's Sporting Goods and other remaining sports retailers. 

Get in now, before the profits start rolling in.


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The author is an independent contributor who at the time of publication owned none of the stocks mentioned.

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