BlueSoHo, Quad/Graphics' integrated marketing agency, today announced that Allure, published by Condé Nast, has tapped into its digital interactive expertise to enrich the December issue with augmented reality technology. The mobile-enhanced edition includes interactive content that is unlocked and revealed via the Allure Unbound app produced by BlueSoHo. "Working closely with the Allure team, we produced something completely unique that optimizes both the printed page and the audience's penchant for mobile engagement," said John Puterbaugh, BlueSoHo Managing Partner and Chief Digital Officer. " Allure set the bar high and our team was excited to support the creation of this amazing experience." The December issue, featuring supermodel Gigi Hadid, showcases a variety of interactive experiences powered by the Allure Unbound app and its integration of photos, videos and computer generated images (CGI). The AR technology brings pages to life, providing readers with a behind-the-scenes view of a fashion show, ability to snap selfies with Gigi, and shop + share the looks featured on the supermodel. "We are proud to partner with Allure on this innovative print edition that engages readers in fresh, relevant ways," said Eric Ashworth, President of BlueSoHo. "With this launch, we fully support Allure in amplifying the brand experience for its readers." In addition to BlueSoHo's development of the AR-enabled app, Quad/Graphics serves as Condé Nast's printing partner to offer Allure a turnkey solution in producing the December issue. For more information, please contact Claire Ho at 414-566-2955 or Claire.Ho@qg.com.