NEW YORK (TheStreet) -- Shares of McDonald's (MCD) were lower in early afternoon trading on Monday, after JPMorgan removed the stock from its Analyst Focus List earlier today. The firm says it sees "limited upside" for the stock. 

"It looks like it will be a battle around the 200-day now. It kind of ran into this downtrend that it's been in since May," Ritholtz Wealth Management CEO Josh Brown said on CNBC's "Halftime Report" on Monday afternoon. 

The fast food restaurant stock will be a "tough stock" to make money from going forward, unless something "dramatic" happens, he said. "Valuation is stretched and a lot of great news on the turnaround has already been baked in."

"I don't hate it, but I don't love it," Brown said in conclusion. 

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

TheStreet Ratings team rates McDonald's as a Hold with a ratings score of C+. The primary factors that have impacted the team's rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks.

You can view the full analysis from the report here: MCD

MCD Chart MCD data by YCharts

More from Markets

3 Must Reads on the Market From TheStreet's Top Columnists

3 Must Reads on the Market From TheStreet's Top Columnists

Dow Tumbles as Trump Ratchets Up China Trade Fight

Dow Tumbles as Trump Ratchets Up China Trade Fight

Netflix Shares Hit All-Time High as Market Flounders

Netflix Shares Hit All-Time High as Market Flounders

Snap Shares Plunge After Cowen Cuts Price Target

Snap Shares Plunge After Cowen Cuts Price Target

FANG Stocks Get Swept Up in Broader Market Selloff

FANG Stocks Get Swept Up in Broader Market Selloff