NEW YORK (TheStreet) -- Shares of Netflix (NFLX) were higher in early afternoon trading on Monday, after Brean Capital initiated coverage of the stock earlier today with a "buy" rating and $145 price target. 

"I'm looking to get back into Netflix," Short Hills Capital Partners founder Stephen Weiss said on CNBC's "Halftime Report" this afternoon. "And I'm a value player so I'm not typically in this kind of one." 

Netflix's $50 billion market cap makes it a "daunting" takeover target, but Weiss doesn't invest in companies just because they seem likely to get acquired. 

However, Apple (AAPL) should buy Netflix to help it with the growth that it's been missing, Weiss claimed. Netflix would make "perfect sense" because it brings relevancy to Apple's service business. 

Some people see's (AMZN) Prime Video as a threat to Netflix, but it's not "real competition" because it lacks a "broad array of offerings," he said. 

In addition, Netflix has room to raise its prices because it has become so essential, as the chord-cutting trend continues, Weiss noted. "I think it's always going to be essential, especially to millennials."

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Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

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