DALLAS, Nov. 21, 2016 /PRNewswire/ -- Courtroom Sciences Inc. (CSI), a litigation consulting and support firm founded by "Dr. Phil," has filed suit against competitor DecisionQuest, claiming the company plagiarized a CSI paper on trial tactics. CSI was co-founded in 1990 by TV psychologist Dr. Phil McGraw, best known for his work for Oprah Winfrey and his own TV show, but he is no longer affiliated with the consulting firm. The disputed paper is entitled "A Brief Primer on the Reptile Theory of Trial Strategy: Plaintiff Psychology and the Defense Response." DecisionQuest's Ann T. Greeley, Ph.D., presented it at a 2015 American Bar Association conference, and it includes several key passages that appear word-for-word in two CSI papers written the year before. Specifically, CSI's papers "Derailing the Reptile Safety Rule Attack: A Neurocognitive Analysis and Solution," and "Debunking and Redefining the Plaintiff Reptile Theory," were written by Senior Litigation Consultant and Vice President Bill Kanasky Jr., Ph.D. and published in 2014. Both papers detail innovative strategies defense attorneys should employ to defeat the use of the plaintiff "reptile" theory at deposition and trial. "Reptiles can be dangerous things," said attorney Rogge Dunn of Clouse Dunn in Dallas, who represents CSI. "And taking content that doesn't belong to you can be dangerous as well." As an example of the similarities, the Kanasky/CSI paper includes the following passage: "Therefore, immediately giving jurors something else to blame (besides your client) is imperative to derailing the Reptile attack. Defense counsel needs to arm jurors with the 'real' story and immediately put the plaintiff and/or alternative causation on trial." Dr. Greeley's paper includes the exact same passage, with no citation, quotation, or acknowledgment of Dr. Kanasky's conclusion.