A week after Snap Inc. was reported to have confidentially filed for an initial public offering, the company ushered in the holiday shopping season with a pop-up store of its wearable camera glasses, called Spectacles, in New York on Monday.
The parent company of instant photo-messaging app Snapchat made the expansion into consumer hardware technology after spending several years developing "the smallest wireless video cameras in the world," according to a statement posted on the company's site.
Spectacles work in similar but simpler fashion than Alphabet (GOOGL) 's Google glasses. By tapping the button near the hinge of the glasses, a 115-degree-angle lens camera records up to 10 seconds of video. Spectacles connect directly to Snapchat via Bluetooth or Wi-Fi and can transfer recorded videos directly into the app in a circular video format.
Officially launched on Sept. 26, vending machines for Spectacles have continued to pop up around the country. After making its rounds on the West Coast, a vending machine carrying Spectacles can now be found at 5 E 59th Street, right next to the Apple (AAPL) store.
Currently, these vending machines, also called Snapbots, are the only way to purchase a pair of Spectacles. The wearable camera glasses come in black, coral, and teal and cost $129.95 per pair.
The sunglasses-like, fashionable-looking wearable camera comes with one charging case, one charging cable, and one cleaning cloth. Spectacles can be charged automatically while placed in the case and are capable of taking a day's worth of Snaps on a single charge, according to the company.
Due to limited supplies and surging popularity, Spectacles are limited to two per customer. Some listings for the resale of Spectacles have gone up to as much as $900 on Ebay (EBAY) .
The New York store will remain open through New Year's Eve, but closed on Thanksgiving, Christmas Eve, and Christmas Day.