Groupon ( http://www.groupon.com) (NASDAQ: GRPN) today announced the launch of the company's first-ever holiday TV campaign urging shoppers to "Gift the Experience" this season with exclusive gifts and experiences only available through Groupon. The ads are an extension of the ongoing "Own the Experience" campaign that launched over the summer. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161121005936/en/
Whether it's a yoga mat or a yoga class, concert tickets or a selfie-stick for the show, only Groupon has incredible deals on everything for all your holiday gifting needs. (Photo: Business Wire)
"We're excited about our new holiday campaign because it embraces what sets us apart from all other shopping destinations, which is that you can find the most popular products and amazing local experiences all in one place," said Jon Wild, VP Marketing for North America, Groupon. "Whether it's a yoga mat or a yoga class, concert tickets or a selfie-stick for the show, only Groupon has incredible deals on everything for all your holiday gifting needs." The first spot-- "Gift"--running up to Black Friday/Cyber Monday weekend, focuses on the products found on Groupon Goods. Some of these examples include: consumer electronics - drones and GoPros, home - cookware from Rachael Ray and Vitamix blenders and apparel and sports equipment - coats and skateboards. The second spot-- "Experience"--beginning on Cyber Monday and running until Christmas, focuses on giving the gift of local experiences, which studies have shown make people happier. Some of these examples include: things to do in your neighborhood and city - glassblowing lessons and helicopter tours; food and drink - sushi and steakhouse deals, beauty and spas - massages and no-chip manicures. The ads will run in :15 and :30-second formats on networks and cable outlets including ABC, Fox, NBC, Bravo, Comedy Central, E!, Food Network, HGTV, Lifetime, TLC and USA. The multimillion-dollar campaign officially began last week and will run throughout the remainder of the holidays.