TORONTO, Nov. 21, 2016 /CNW/ - The Investment Funds Institute of Canada (IFIC) today released a three-part series of Advisor Insights aimed at helping advisors ensure that investors get the most from the new reports that they will soon receive under a regulatory initiative known as "CRM2". "Improving investor knowledge is a major objective of CRM2, and one that the industry fully supports," said IFIC's president and CEO Paul C. Bourque, Q.C. "Our new three-part Advisor Insights series will strengthen the quality of advisors' conversations with investors about their investment returns and fees." Advisor Insights: An Opportunity to Strengthen Your Relationships with Clients, provides some guiding principles to help frame advisors' conversations, such as putting themselves in their clients' shoes, acting as their clients' financial coach and prompting clients to ask questions in order to gauge their understanding so that the advisor will know what new information to provide. Advisor Insights: Answering Your Clients' Questions about the Performance of their Investments provides clear explanations about the difference between a personal rate of return and a target rate of return. It describes the strengths and weaknesses of benchmarks and explains why the performance numbers in Fund Facts do not match the performance numbers in the investor's CRM2 report. Advisor Insights: Answering Your Clients' Questions about Services and Fees describes the different services provided by dealers and fund managers and explains why the total cost figure contained in the new report does not match the MER(s) for the fund(s) in which the client has invested. It notes that not all fees are contained in the new cost report. "CRM2 is about much more than transparency and disclosure," Bourque stated. "We expect it will positively impact the relationships of dealers and advisors with their clients. The industry is committed to helping to strengthen investors' knowledge and build their confidence to ask questions so that they will make better decisions to meet their needs."