NEW YORK (TheStreet) -- Shares of General Electric  (GE) were up slightly in early afternoon trading on Monday, as the stock fails to impress investors, Money Map Press CIS Keith Fitz-Gerald said on Fox Business' "Varney & Company" this morning. 

"You know nobody really knows what GE is anymore. It's a household name, but what is it?" Fitz-Gerald asked on the show. 

People are confused about whether the company is focused on technology, manufacturing, inventory or industrial processing. "That's I think what's holding it back more than anything. It's a broadly held stock and there's no real impetus to go higher because nobody knows what it is anymore," Fitz-Gerald noted. 

Most people invested in a mutual fund probably own a piece of General Electric, noted Fox Business' Stuart Varney. "Great stock of the 80s and early 90s and then, not so much," he added. 

(GE is held in Jim Cramer's charitable trust Action Alerts PLUS. See all of Cramer's holdings with a free trial.)

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

TheStreet Ratings team rates General Electric as a Buy with a ratings score of B. This is driven by a number of strengths, which the team believes should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks the team covers.

You can view the full analysis from the report here: GE

GE Chart GE data by YCharts

More from Markets

Want to Buy $1 Worth of Stock for 90 Cents or Less?

Want to Buy $1 Worth of Stock for 90 Cents or Less?

Comcast Tops Disney/Fox in $40 Billion Battle for Britain's Sky TV

Comcast Tops Disney/Fox in $40 Billion Battle for Britain's Sky TV

The Products Behind Smokin' Hot Tilray

The Products Behind Smokin' Hot Tilray

FANGs Aren't Tech Stocks Any More: S&P Overhauls Sector Breakdowns

FANGs Aren't Tech Stocks Any More: S&P Overhauls Sector Breakdowns

How to Overcome the Fear of Trading Super-Momentum Stocks

How to Overcome the Fear of Trading Super-Momentum Stocks