Pampers Swaddlers, the #1 Choice of U.S. Hospitals*, announces its second annual Pampers Swaddlers Thank You Nurses Awards, developed with the Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN) and the National Association of Neonatal Nurses (NANN). The program, which celebrates the essential role nurses play in facilitating strong relationships between newborns and their parents, opens its nominations today to honor nurses across three care categories: Labor & Delivery, Neonatal Intensive Care Unit (NICU) and Postpartum. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161121005668/en/
"From holding their hands during labor to teaching new parents how to change a diaper, nurses provide countless touches of love to babies and their families," said E. Yuri Hermida, Vice President, North America Baby Care, P&G. "Nurses encourage the bonds between babies and their families as well as the happy, healthy development of babies right from the start. As a brand that has been trusted by nurses for 40 years, we are honored to show our appreciation to nurses for all they do." Now through January 27, 2017, Pampers invites parents, co-workers, family members and friends to say "thank you" to extraordinary nurses by submitting a nurse nomination at www.pampers.com/thankyounurses. Three winning nurses in the care areas of Labor & Delivery, NICU and Postpartum will be announced during Nurse Appreciation Week, beginning May 8, 2017. "Parents look to their nurses to help them through all of their baby's first moments - from the cries and hiccups to feeding, burping, diapering and everything in between. It's nurses who truly help new moms and dads transition into parenthood and provide touches of love that put them at ease," said AWHONN CEO Lynn Erdman, MN, RN, FAAN. "We are excited to join forces with Pampers for another year of the Thank You Nurses Awards and help recognize the nurses who care for babies and their families. We also encourage everyone to get involved and nominate a special nurse who has touched your baby or family's life." For more than 50 years, Pampers has been dedicated to every baby's happy, healthy development, and has been trusted by nurses since the brand began working closely with hospitals 40 years ago. This long-standing relationship and respect for nurses is why Pampers launched the Thank You Nurses program in 2015 and why Pampers continues to work closely with hospitals and nurses to improve its products. More recently, Pampers introduced the new Pampers Preemie Swaddlers Size P-3 diaper, designed in partnership with NICU nurses for the most vulnerable premature babies weighing as little as 1 pound (500 grams). Pampers commemorated this advancement with the Pampers "Touches of Love" campaign this fall, celebrating all babies, especially those in the NICU, and those who care for them - including the nurses who provide essential touches of love to help with baby's growth and development.