NEW YORK, Nov. 21, 2016 /PRNewswire/ -- AllianceBernstein L.P. ("AB"), a leading global investment management firm, today announced that it has strengthened its senior leadership team by hiring John Greer as Chief Marketing Officer. In this newly established position, Greer will oversee AB's global Institutional, Retail, and Corporate marketing efforts. In particular, Greer will focus on driving innovation across all aspects of the firm's marketing strategy as AB looks to leverage the continued momentum of its diverse and differentiated services. Greer will report to Robert Keith, Head of AB's Global Client Group. "At AB, we've worked hard to innovate for our clients and deliver a set of services that perform well across market cycles. John is a leader with an impressive track-record in building memorable global financial brands through cutting-edge marketing strategies to both retail and institutional audiences. We'll harness these strengths to serve clients more effectively as we look to expand our presence in key markets and verticals," said Keith. Greer joins AB from Franklin Templeton Investments, where he spent more than 16 years in executive-level marketing positions including: head of US retail marketing, head of the global marketing division and chief marketing officer, head of global brand and advertising, head of corporate marketing and advertising, and chief creative officer. Greer also served as chair of the Global Brand Committee, where he spent 14 years setting the firm's brand agenda. Greer spearheaded numerous technology-enabled innovations during his time at Franklin Templeton Investments, and also drove advancements in its digital marketing and advertising strategies. In addition, he led the establishment of the firm's global product development committee, which he co-chaired for several years. Prior to joining Franklin Templeton Investments, Greer spent nearly two decades in direct marketing and advertising, holding senior positions in leading global advertising agencies.