Eros Now, the cutting edge OTT (over-the-top) Bollywood entertainment platform of Eros International Plc, the NYSE-Listed leading global company in the Indian filmed entertainment sector, announced a distribution partnership with Vodafone India, one of India's leading telecom service providers, for integration with Vodafone Play. Vodafone Play is designed as a one-stop destination for Vodafone subscribers to enjoy streaming their favorite content, be it live TV shows, the latest movies or music. Vodafone Play offers a specially curated library of thousands of movies and other popular videos from a host of partners. With this partnership, users of Vodafone Play will gain access to Eros Now's premium Bollywood content offering thousands of new and classic Bollywood movies including its latest blockbusters Housefull 3, Dishoom, Happy Bhaag Jayegi, Bajirao Mastani and Bajrangi Bhaijaan. Eros Now also offers a vast selection of audio and song videos, television content and Eros Now originals in the form of drama series with young and contemporary themes. While the app content can be accessed across 2G, 3G, 4G and Wi-Fi services, users can enjoy the best viewing using 4G given its seamless internet capability. Speaking on the collaboration, Rishika Lulla Singh, CEO Eros Digital said, " An important part of our digital strategy is to be platform-agnostic and we are delighted to partner with Vodafone, a leading player in its space. Joining forces with Vodafone, a prominent telecom service provider, offers us an opportunity to further strengthen our customer reach."Kumar Ahuja, President - Business Development, Eros International added, "Eros Now has already garnered over 55 million registered users and 1.32 million paid users worldwide and we believe our integration with the Vodafone Play platform will further give momentum to our customer acquisition strategy".About Eros Now Eros Now is Eros International Plc's leading on-demand Bollywood entertainment network accessible anytime, anywhere, on most Internet-connected screen including mobile, web, and TV. Eros Now offers its 55 million registered users worldwide the promise of endless entertainment hosting one of the largest libraries of movies, as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. Product features, such as video in HD, subtitles in English and Arabic, movie downloads, and high quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.comAbout Eros International Plc Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. In 2015, 3 out of the top 4 box office films and 7 out of the top 15 box office films were from Eros. For further information, please visit: www.erosplc.com. About Vodafone About Vodafone India Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 200 million customers (over 107 million in rural areas). Commencing operations in 2007, Vodafone is today a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.