IRVINE, Calif., Nov. 21, 2016 /PRNewswire/ -- Episerver, a leading provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, announced today that it has partnered with Minnesota State University, Mankato to replace the university's legacy website content management system with Episerver's leading cloud platform.
Selected for its advanced, yet user-friendly experience and strong content management system (CMS) capabilities, Episerver Digital Experience Cloud™ will empower Minnesota State Mankato to better manage and promote the large amount of content on its website. By entrusting the management of its site to Episerver's cloud CMS, the university's digital team will focus on more strategic initiatives over mundane maintenance. "Our website worked just fine 10 years ago, but our visitors' needs have changed in that timeframe," said Tedmund Johnson, assistant CIO for application development and web services at Minnesota State Mankato. "Today's visitor is more apt to focus on a site's visual elements and skim headlines, making our old content-heavy website difficult to digest. Episerver's CMS capabilities will allow us to produce more strategic, interactive content for our visitors in the most engaging way." Using Episerver solutions, Minnesota State Mankato will be able to leverage data to pinpoint what content each visitor is looking for and serve it to them in a more personalized, dynamic fashion. This applies to content authors and staff across all departments, as well as students and alumni.