CINCINNATI, Nov. 21, 2016 /PRNewswire/ -- It's the most wonderful time of the year. Regardless of age, it is a time for celebration, visiting loved ones and of course, shopping. But who is going to be shopping after eating turkey on Thanksgiving and who is going to be staying at home? According to the latest Vantiv ShopTalk survey, conducted by Socratic Technologies, only one in five people (20 percent) plan to shop in stores on Thanksgiving Day, and only 31 percent on Black Friday. Millennials will be making up the biggest portion of that group, with 34 percent of Millennials saying they will shop on Thanksgiving and one out of two (51 percent) in malls and stores on Black Friday. Gen Xers are not as enthusiastic, with 29 percent planning to shop on Turkey Day and 36 percent venturing out on the day after Thanksgiving. The survey also found only 23 percent of Boomers and eight percent of Retirees plan to be in stores on Black Friday.
"We find it is a generational issue with Retirees and Boomers staying home and Millennials shopping in stores," said Sayid Shabeer, vice president of merchant product at Vantiv. "The reason is over the last few years, shopping at home online has revolutionized holiday shopping. More and more people are choosing to shop online, available 24 hours a day, over the hustle and bustle of shopping malls." Vantiv contracted Socratic Technologies to survey 500 consumers on their holiday shopping preferences. The ShopTalk survey found in-store spending will comprise 40 percent of total holiday spending, while one-third of the total spend will be done online.