MENLO PARK, Calif., Nov. 21, 2016 /PRNewswire/ -- 1APP today announced general availability of OneOS, the first cloud-based mobile operating system that enables instant access to native mobile apps without the need to download. By rendering an app as a simple weblink, apps can be instantly accessed, embedded, or shared inside any web-connected environment. Existing apps can be uploaded to the 1APP cloud in a process that takes just a few minutes and makes these apps instantly available on any platform including iOS, Android, Windows and more. In addition to enabling instant access to apps, 1APP allows apps to be discovered and used in context during the natural course of a user's mobile activity, including being delivered and launched inside messaging and social apps, listed in search results or embedded as fully functional apps within other relevant apps.
"We built 1APP to help companies attract more users profitably by opening up new discovery and distribution channels. By deploying apps through OneOS, apps become instantly accessible leading to higher consumption and engagement with audiences. For most apps this may be the only way they will ever get used," said Raheel Hasan, co-founder and CEO of 1APP. "The last ten years have seen tremendous advancements in mobile hardware as well as the breadth and the number of available apps, but how people get and use apps has not seen any innovation. It is still the same old process, you have to go to the store, find the app, decide if it is worth installing and then download it. While the rest of the mobile ecosystem has progressed, the outdated app store paradigm is creating a tremendous amount of friction, thereby limiting app usage and holding back developers and consumers alike. That's why we created OneOS." Whether it's a messaging app, social network or music streaming service, any mobile app that users spend time in can now embed other relevant apps as a natural part of their users' interaction. For example, embedding apps that sell concert tickets inside streaming music apps. This enables consumers to engage with more content, make transactions, and access and act upon related services. By moving apps to the cloud, 1APP can take over app features and functionalities including payments, notification and social graph, and migrate these elements towards alternative providers. Enabling features such as direct payments grants platforms the flexibility to choose the best providers for their audience and their business models. In addition, 1APP's OneOS approach to apps provides better security, no exposure to malware, and no use of device hard drive storage.