The world's largest retailer said Monday it will kick off its Cyber Week deals the day after Thanksgiving. So much for Cyber Monday -- which this year falls on Nov. 28 -- being the unofficial start to a week of online-only, mouth-watering discounts. Walmart's new online Cyber Week sale begins at 12:01 a.m. on Black Friday, headlined by a Samsung 60-inch HD smart TV for $579, a savings of about $1,120.
Helping to make the early start to Cyber Week possible is Walmart's significantly expanded number of items available for sale on its Web site. The company now boasts more than 23 million items for sale, in large part spurred by more third-party sellers, up from 8 million a year ago.
Walmart also will begin its traditional online-only sales on Black Friday three hours earlier than last year at 12:01 a.m. The retailer's door-buster deals on Thanksgiving will begin around 6 p.m.
Meanwhile, Walmart has brought its A-game with product exclusives for holiday shoppers, too.
Walmart will have 400 exclusive toys available this holiday shopping season, about in-line with last year. The list of toy exclusives will be headlined by a pricey $398 Disney (DIS) battery-powered car for children. In electronics, the number of product exclusives will be slightly more than a year ago.
"[Product exclusives] gives us a way to compete with online," Steve Bratspies, Walmart's U.S. chief merchant, told TheStreet in an interview.