NEW DELHI, November 20, 2016 /PRNewswire/ -- Introduces a first-of-its-kindinnovationat the bottom of the pyramid in IndiaSavlon Healthy Hands chalk sticksis aninnovation designed toengage children in primary schools andhelp induce in them the habit of washing hands. ITC is one of India's foremost multi-business conglomerate and has been ranked amongst the world's largest sustainable value creators in the consumer goods industry. On Children's Day, ITC's leading hygiene brand, Savlon India, unveils its unique Hygiene & Health programme - Savlon Swasth India Mission. The programme is designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools. To view the Multimedia News Release, please click: http://www.multivu.com/players/uk/7953551-savlon-swasth-india-mission-childrens-day On Children's day, Savlon India introduces an innovative engagement with Savlon Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating. Education in some schools in rural India is still through chalk and slate. The genesis of this idea stems from the observation of everyday habits of these school children. Most of them use their hands to write as well as erase their slates. Their hands are usually full of chalk powder at the end of their lessons. The lessons are followed by a meal break and washing hands is sometimes limited to a quick water wash under a tap. Access to basic hygiene may at times be a challenge and washing hands with cleansers like soap before a meal is yet to become a widespread habit. With Savlon Healthy HandsChalk Sticks the chalk powder on the hand turns into a cleanser like soap and generates lather as soon as it is placed under water. The chalk dust forming lather on washing with water is a unique experience that engages children and educates them on the importance of cleaning with cleansers. The uniqueness of Savlon Healthy Hands Chalk Sticks and the experience has been showcased in a short video. Launched today on Children's Day, the video presents a glimpse of the world of these primary school children and their experience with the Savlon Healthy Hands Chalk Sticks. #SavlonSwasthIndia Click here to watch the video https://www.youtube.com/watch?v=VhVfLoKqS1o The unique Chalk Sticks is a first of its kind initiative, in a series of on ground activities being undertaken by Savlon Swasth India Mission.