PALO ALTO, Calif., Nov. 18, 2016 /PRNewswire/ -- Meitu, one of the world's leading mobile app developers with its apps installed on over one billion unique mobile devices worldwide, today announced the launch of an exclusive virtual makeup look created by one of the world's most experienced and respected makeup artists: Lisa Eldridge. Lisa's makeup look is available for virtual try-on through Meitu's MakeupPlus app.
As the first makeup artist with her own website and blog, and the first professional to produce YouTube videos, Lisa Eldridge is well-known for her technical ingenuity to showcase her craft. She is now the first to embrace virtual makeup try-on through augmented reality, allowing millions of her fans to instantly try on one of her most celebrated looks -- straight from their smartphones, for free. MakeupPlus' advanced proprietary facial recognition maps each user's unique facial features; allowing people to experiment and try on makeup looks instantly. Users can test looks and techniques they wouldn't otherwise have the products, tools or time to try, and then bring the new looks they love to life with in-app tutorials, product recommendations and tips. "The first time I saw MakeupPlus I was blown away by the accuracy and precision of the technology and recreated looks," said Lisa Eldridge. "The ability to be able to instantly try on a new makeup look is revolutionary. It really brings the fun and experimental quality of makeup to life, you can lose yourself in this app and emerge feeling inspired to try new makeup ideas."