Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, launched its latest Artist Signature Series of custom refinish colors at the annual Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas, Nevada. The collection called, Axalta Artist Signature Series - Cromax® Mobsteel Midnight CFX™ Candy Colors, is a vibrant set of custom colors designed by Mobsteel ® and Axalta color designers. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161118005568/en/
Axalta launched its latest Artist Signature Series of custom refinish colors at the SEMA tradeshow in Las Vegas, Nevada. The collection called, Axalta Artist Signature Series - Cromax Mobsteel Midnight CFX Candy Colors, is a vibrant set of custom colors designed by Mobsteel and Axalta color designers. (Photo: Axalta)
Mobsteel owner Adam Genei, artist Ron Coan, and the rest of the team from Mobsteel, a design / build car company that manufactures aftermarket products and builds custom cars, and subject of a popular NBCSN show of the same name, joined Axalta's Mike Carr, President of Axalta's business in North America and Harry Christman, Cromax Brand Manager, to launch the new color collection at Axalta's Engineered for Speed booth. The colors, including 8 Mile Maroon and Motorcity Sunset, are part of the dynamic series that appear to be a shade of black at first glance, but under light, reflect rich reds, purples, golds and more. These effects are accomplished with a new charcoal candy dye and an added xirallic pearl effect that creates pops of color and explodes in sunlight. "I'm so proud to have a Mobsteel signature line of colors," said Genei. "It was a great experience to work with the experts at Axalta at their Chicago training center to create our Mobsteel Midnight CFX Candy Colors. Launching this at SEMA during a press conference at the Axalta Engineered for Speed booth was just icing on the cake."