NEW YORK (TheStreet) -- Shares of Twitter (TWTR) were higher in late morning trading on Friday, after it rolled out new measures to curb hate speech and abuse on its platform earlier this week. Facebook (FB) and Alphabet (GOOGL) are also ramping up efforts to cut back on hate speech, as well as fake news. 

These companies "deserve" the scrutiny they're receiving, Recode Executive Editor Kara Swisher said on CNBC's "Squawk Alley" on Friday morning. "They haven't done anything or enough to battle these issues online."

The issue with abusive comments is an on-going problem on Twitter and one that hurt its chances of being sold, she noted. Twitter had a number of potential suitors in September, including Salesforce.com (CRM), Walt Disney (DIS) and Alphabet, but they all lost interest in October, partly because they didn't want to deal with Twitter's "troll" users. 

"They're getting much deserved criticisms for not cleaning up fake news and abuse and things like that," Swisher claimed. 

These tech and social media companies can handle this task since their employees are "apparently the smartest people on Earth," Swisher pointed out. "They can't benefit from social media and make all this money around a lot of things then act like they can't deal with this. They absolutely can."

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Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

TheStreet Ratings team rates Twitter as a Hold with a ratings score of C-. The primary factors that have impacted the team's rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks.

You can view the full analysis from the report here: TWTR

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