NEW YORK (TheStreet) -- Shares of Ethan Allen (ETH) were slightly higher in late morning trading on Friday, as the American furniture chain released more than 500 pieces under its partnership with Disney (DIS) Magical Home, today's release falls on what also happens to be Mickey Mouse's 88th birthday.
Ethan Allen CEO Farooq Kathwari joined CNBC's "Squawk on the Street" on Friday morning to discuss the new partnership.
"Ethan Allen is an iconic brand. We've been around for 84 years. And like all great things in this world, things happen by accident," he said.
Just over a year ago, Kathwari took his grandchildren on a trip to Disney World in Florida. After seeing the "smile" and the "gleam" in their eyes, he said he called up his friend and Disney CEO Bob Iger.
"We haven't collaborated with anybody, but we think that maybe there's an opportunity to create an Ethan Allen Disney magical home. Not just products, a magical home," Kathwari told Iger.
The partnership combines the "great ecology" of Ethan Allen and the "fun" and "magic" of Disney, Kathwari claimed.
With the recent U.S. presidential election concluding last week and the uncertainty that crept up during the campaign, Kathwari said that Ethan Allen noticed some pullback in spending, but not as much as they would have thought.
Shares of Disney were lower in late morning trading on Friday.
Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.
TheStreet Ratings team rates Ethan Allen as a Buy with a ratings score of B+. This is driven by a few notable strengths, which the team believes should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks the team covers.
You can view the full analysis from the report here: ETHETH data by YCharts