NEW YORK, Nov. 18, 2016 /PRNewswire/ -- Vanare, the innovative digital wealth management technology platform that has been gaining momentum in the financial services industry for approximately three years, announced today that it has secured $20 million in Series A financing. The strategic investment was made by WisdomTree Investments, Inc. (NASDAQ: WETF). SenaHill Securities, LLC acted as exclusive strategic and financial advisor to Vanare.
Vanare also announced that it will change its name to AdvisorEngine, which underscores the company's original vision to empower advisors using integrated technology across the full client spectrum, ranging from high net-worth clients to lower balance relationships. WisdomTree and AdvisorEngine have also entered into a strategic agreement whereby WisdomTree's asset allocation models will be made available through AdvisorEngine's open architecture platform and WisdomTree will actively introduce the platform to its deep distribution network. AdvisorEngine's award-winning offering, enhanced through the collaboration with WisdomTree, enables advisors to more effectively serve their clients and scale their business. Jonathan Steinberg, WisdomTree CEO and President, said, "The end-investor experience is being revolutionized by new technologies and new investment products like ETFs. Forward-thinking financial institutions have an opportunity to thrive in this changing environment. AdvisorEngine's expertise in B2B digital advice makes it a natural choice for these firms." PIONEERING TECHNOLOGY AdvisorEngine, a pioneer in digital wealth management technology, was the first company to integrate private-label robo-advice within a full enterprise B2B digital wealth management technology platform. AdvisorEngine will continue to offer an array of distinct product offerings that provide advisors with advanced client prospecting tools, online client onboarding, institutional grade analytics, trading, performance reporting and billing. Its technology is distinctive in that it provides these features from an advisor-centric point of view, allowing advisors to deepen their engagement with clients and demonstrate the value of the advisory relationship.