NEW YORK, Nov. 18, 2016 /PRNewswire/ -- Screenvision Media, a national cinema advertising leader, today announced its strategic decision to form a dedicated automotive category team in response to incredible interest in the company's services from the automotive industry. Screenvision Media's own Tracy Kain will lead the team, bringing 14 years of experience at the company and a wealth of automotive sales knowledge to her new role. Automotive brands have long-since sought the power and stability of cinema advertising to create impact like no other, and that interest has continued to increase over the past several years. Screenvision Media has attracted many of the leading automotive brands, including Toyota, Chevrolet, Nissan, Mazda and Kia, to the 40-foot screen on national, regional and local levels. The creation of an automotive category team, coupled with Tracy Kain's expertise, is set to expand the breadth of resources Screenvision Media offers to the category, including creative direction and research capabilities. Screenvision Media's accomplishments within the automotive category have included its award-winning 'Technically Speaking' branded segment commissioned by Ford, its work with Chevrolet to place the brand's mock scary movie trailer in theaters, and a recently announced attribution program with comScore. "The automotive category is very important to us, and we recognize that cinema advertising is an increasingly important part of automotive media campaigns - from launch initiatives to local dealership promotions," said Katy Loria, EVP, Chief Revenue Officer, Screenvision Media. "Tracy has a wealth of cinema advertising experience and has had a heavy influence on our automotive business throughout her 14-year tenure at Screenvision Media. We feel that this is the opportune time to elevate Tracy to help us further grow the category and foster incredible opportunities for our automotive advertisers."