NEW YORK, Nov. 18, 2016 /PRNewswire/ -- Today, Lime-A-Rita announced a regional partnership with the National Basketball Association (NBA) to feature unique in-arena experiences for fans and an exclusive fashion collaboration with the Atlanta Hawks. The brand has teamed up with NBA celebrity stylist and designer Megan Ann Wilson to produce the "shegotgame™" collection, a female athleisure clothing line inspired by the Atlanta Hawks and Lime-A-Rita's portfolio of bold flavors, and will include leggings, bodysuits, bomber jackets and sports bras.
The "shegotgame™" collection is part of the debut of "THIS IS MY JAM" - Lime-A-Rita's new multi-media activation designed to engage female NBA fans by celebrating their passion for sports and fashion. The collection will be unveiled at the Hawks' home game against the New Orleans Pelicans on Tuesday, Nov. 22. The pieces will be introduced in a pop-up shop on the concourse and available for purchase that night and at select home games throughout the season. "THIS IS MY JAM" gives us the opportunity to tap into two major female passion points: sports and fashion," said Selena Kalvaria, senior brand manager for Lime-A-Rita. "We can't wait for Atlanta Hawks fans to see what we've been working on with Megan Ann Wilson and to experience game night in a new way with Lime-A-Rita this year." To bring female fans closer to the sport they love, Lime-A-Rita's "THIS IS MY JAM" campaign aims to create meaningful connections between women and their favorite team through giveaways and one-of-a-kind experiences in the arena that will encourage fans to interact with Lime-A-Rita, and each other, in real time and through social sharing. This season, fans can look forward to a "THIS IS MY JAM" GIF booth on-site at Philips Arena, featuring a kaleidoscope backdrop for fans to capture their experience and share on social with the hashtag #MyJam.