REDWOOD CITY, Calif., Nov. 18, 2016 /PRNewswire/ -- Mobile IT leader ItsOn was announced as the winner in the "service orchestration and delivery" category of the Fierce Innovation Awards: Telecom Edition on Thursday. ItsOn was selected as the category winner for its proven ability to enable innovation among mobile operators and deliver customized mobile experiences to consumers. "We're honored to receive this prestigious award and to be recognized by our industry peers," said Greg Raleigh, ItsOn founder and CEO. "This award acknowledges the focus of our work at ItsOn — delivering the leading end-to-end platform that improves service creation and delivery for operators. Our platform provides a modern mobile-first, end-user journey that combines user engagement offers for third party services and goods with the core wireless connection service offer. ItsOn continues to provide the IT agility and end-user satisfaction mobile operators are looking for as they seek to digitally transform their businesses." ItsOn integrates its cloud-based software with mobile operators' existing IT frameworks to virtualize business support systems such as billing, charging, rating, policy, activation, marketing and on-device purchases. These integrated capabilities deliver a contextual and personalized digital experience for mobile consumers. ItsOn's customers include leading global mobile operators such as Saudi Telecom Company, Telefónica Mexico, MTN, Sprint and Virgin Mobile. The Fierce Innovation Awards: Telecom Edition is a carrier-reviewed awards program from the publisher of FierceWireless, FierceTelecom and FierceCable. Applications were reviewed by an exclusive panel of executives from major telecommunications companies including Verizon, TeliaSonera, Comcast, Sprint and T-Mobile. All applications were evaluated based on effectiveness, ease of use/ROI, innovation and end-user impact. About FierceMarkets FierceMarkets, a division of Questex, LLC, is a leader in B2B e-media, providing information and marketing services in the telecommunications, life sciences, healthcare, IT, energy, government, finance, and retail industries through its portfolio of email newsletters, websites, webinars and live events. Every business day, FierceMarkets' wide array of digital publications reaches more than 2 million executives in more than 100 countries.