"Viacom and the Surgeon General are taking unprecedented action this week on what has become a leading cause of death for young people in America," Greg Williams, Co-Founder of Facing Addiction. "As an organization working to bring the best resources together to save lives and support the 45 million Americans directly impacted by addiction, Facing Addiction, realizes that turning the tide on the addiction crisis is going to require new bold action from all sectors. We are grateful to be partnering with these committed stakeholders who will launch a productive and science-informed campaign on addiction like our country has never seen before.""We need to change the way we see addiction - not as a moral failing but as a chronic illness that we should approach with the same determination as we do diabetes, heart disease, and cancer," said U.S. Surgeon General Vivek H. Murthy. "All of us have a role to play in ending this crisis. Awareness initiatives, like the Viacom 'Listen' campaign, can help change negative attitudes surrounding addiction." Listen: Facing Addiction in America will air Friday on BET, Comedy Central, CMT, Logo, MTV, MTV2, MTV Classic, MTV Live, Spike, TV Land, and VH1. Please check your local listings for airtimes. For more information please visit: www.heretolisten.com About Viacom Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom. About Facing Addiction Facing Addiction ( www.facingaddiction.org) is a national non-profit organization dedicated to unifying the voice of the over 45 million Americans and their families directly impacted by addiction. Facing Addiction is bringing together the best resources in the field in order to reduce the human and social costs of addiction, every year, until this public health crisis is eliminated. The organization was launched in historic fashion on October 4th, 2015 from the National Mall at the UNITE to Face Addiction Rally when for the first time tens of thousands of individuals joined together with major musicians, politicians, actors, athletes, models, journalists, and authors to end the collective silence surrounding addiction and recovery. For more information, visit www.facingaddiction.org. About the Ad Council The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action, and saving lives. To learn more about the Ad Council and its campaigns, visit adcouncil.org, like us on Facebook, follow us on Twitter, or view our PSAs on YouTube.