Updated from 8:04 a.m. with Cyber Monday sales data
The holiday shopping season has started rather festive for the nation's retailers.
Online sales for Thanksgiving Day and Black Friday reached $5.27 billion, up a strong 17.7% from last year, according to Adobe. Black Friday set a record by ringing up $3.34 billion in sales, a year-over-year increase of 21.3%.
A large portion of the online shopping was done on mobile devices. Black Friday became the first day in retail history to notch over $1 billion in mobile sales at $1.2 billion, up 33% from a year ago.
The results are based on aggregated and anonymous data from 22.6 billion visits to retail websites.
More than 154 million consumers shopped over Thanksgiving weekend, up from 151 million last year, according to a survey from the National Retail Federation (NRF). "It was a strong weekend for retailers, but an even better weekend for consumers, who took advantage of some really incredible deals," said NRF president and CEO Matthew Shay, who added that traffic to physical stores was "strong."
The survey, which asked 4,330 consumers about Thanksgiving weekend shopping plans, was conducted Nov. 25 and 26.
Additionally, the NRF reiterated its forecast for sales in November and December, excluding autos, gas and restaurant sales, to increase a solid 3.6%, to $655.8 billion. If achieved, that would be significantly higher than the 10-year average gain of 2.5% and slightly above the seven-year average of 3.4% since macroeconomic recovery began in 2009.
The shopping strength appears to have continued into Cyber Monday. About $540 million was spent between midnight and 10 a.m. ET, Adobe said today. It reiterated that sales on Cyber Monday will rise 9.4% from the prior year to $3.36 billion. To date, the holiday shopping season (Nov. 1-27) has totaled $36.5 billion in online revenue, a 7.1% increase from a year ago, with 26 out of 27 days generating over $1 billion in sales.
"I continue to be very optimistic on our position for the holidays," Target (TGT) chairman and CEO Brian Cornell told TheStreet on a conference call with reporters Thursday evening. Most encouraging, said Cornell, was that people were shopping multiple departments after scooping up the typical Black Friday doorbuster deals. Cornell's sentiment was echoed by Macy's (M) long-time CEO Terry Lundgren.
"I got to the opening at Herald Square in New York City at 5 p.m. on Thanksgiving and it looked as strong as I have ever seen it at anytime," Lundgren said to TheStreet in a phone interview on Friday.
TheStreet takes a look at some of the biggest winners and losers from the start to the holiday shopping season.