WICHITA, Kan., Nov. 17, 2016 /PRNewswire/ -- Consumers will soon have a solution to their desire to minimize contact with raw ground beef when preparing meals. Cargill is the first beef producer to offer EZ Peel ™ packaging for ground beef chubs in retail stores across the United States, beginning January 2017. The technology developed by Bemis Company, Inc., a global supplier of flexible packaging, will be exclusively used for Cargill's Our Certified ® ground beef 1-lb. chubs, which is tube-shaped packaging typically recognized for its easy-to-store, economical, freezer-ready and conveniently portioned benefits.
A 2015 Cargill Innovation Study revealed that 57 percent of consumers surveyed wanted better ground beef chub packaging that allows them to open products without touching raw meat. Additionally, the Flexible Packaging Association's 2015 Brand Value Study reinforced consumer desire for the added convenience, with 60 percent of its more than 2,000 consumer respondents identifying "easy to open" as a top package attribute.