NEW YORK, Nov. 17, 2016 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately held media services agency in the world, today launches "INFUSE," a marketing consultancy platform within the agency that quantitatively identifies the opportunities and challenges of a brand and how an organization's marketing and communications mix should address those items through channel allocation and investment. Created by the agency's WHERE group, INFUSE integrates and aligns hard data and expert user insights to create a quantifiable linkage between brand strategy, consumer engagement and channel allocation strategy. This zero-based perspective allows brands to view how and where brand marketing can be best influenced. "This integration - the infusion of data and insights -- between strategy and planning is missing from most traditional brand processes, leaving companies with no effective way to leverage data to gain deeper insights between brand investment a consumer decisioning," said Eric Blankfein, Chief of the WHERE Group at Horizon Media. "INFUSE provides and sets the stage for our clients businesses byquantitatively bridging that gap between marketing and communications planning." INFUSE calibrates and synthesizes more than 350 brand and consumer KPI's trended from sources including brand health, sales and brand performance, social, search, location, competitive, mix modelling data, respondent level purchasing survey, and Horizon's proprietary CCRI channel relevance study. It's from this deep stack of first and third party data where INFUSE can quantify the brand and category situation and identify what communication and brand opportunities exist, as well as highlighting when key consumer decisions are made and what emotions and needs come into play for them during each stage. By providing this holistic view -- and more importantly, by identifing opportunities and challenges in the consumer's journey -- INFUSE helps describe what the marketing and communication objectives should be, including what marketers want their consumer audience to think, feel, and do once exposed to a marketing message. These insights create the spark for content creation that synchronizes messaging with media strategy for optimal brand activation.