LOUISVILLE, Ky., Nov. 17, 2016 /PRNewswire/ -- Today, the iconic blue liqueur, Hpnotiq, and YesJulz debuted a new video with a ridiculous and irreverent take on fitness infomercials on Hpnotiq's Instagram,Twitter, Facebook and YouTube platforms. The "YesJulz Hpnotiq Workout Plan" stars the "never not working" social media marketing & branding aficionado, also known as Julieanna Goddard, as she offers her tips for staying in shape during the holidays (hint: her secret is Hpnotiq).
"Hpnotiq is a fun brand that's not afraid to poke fun at itself," said YesJulz. "We have that in common. I don't take myself too seriously and I'm all about good vibes. I wanted to replicate that sentiment with this video." Hpnotiq launched in 2001 and was quickly embraced as a mainstay of nightlife culture - becoming one of the fastest-growing new-to-market products in the history of distilled spirits. In 2015, the brand tapped full-service creative agency Team Epiphany to launch #SINCE2001, a campaign to help re-insert Hpnotiq, which is still growing steadily in key markets, into pop culture. The resulting campaign tapped into nostalgia for throwback culture and reinvigorated the look and feel of Hpnotiq with a visual center from artist Naturel, and content developed in partnership with brand ambassadors like rapper Cam'ron and artist Yung Jake.