Iconic holiday décor and one-of-a-kind experiences unveiled across CF shopping centresTORONTO, Nov. 17, 2016 /CNW/ - Cadillac Fairview is bringing the magic of the holidays to life this season, amplifying its festive offerings with stunning new décor elements and unique digital experiences and services.Beginning November 19th, Canadians are invited to celebrate the spirit of the season across Cadillac Fairview's portfolio of 20 Canadian shopping centres. From oversized holiday-themed floor pieces and enchanting visits with Santa to interactive gift wrapping services and a new augmented reality mobile game, along with Canada's first interactive kinetic light sculpture, visitors will instantly be immersed with holiday cheer. "Nothing says it's the holidays quite like a trip to the mall, and we want each and every one of our guests to have an unforgettable experience when they step into a CF shopping centre this season," commented Jason Anderson, Senior Vice President, Marketing, Cadillac Fairview. "Through our iconic décor elements and innovative experiences, we are inspiring visitors to reflect on the true meaning of this joyous occasion by bringing guests of all ages together to enjoy the wonders of the season." The festive enhancements feature a combination of physical and digital offerings that are bound to mesmerize and delight families and holiday enthusiasts alike. Iconic Holiday DécorA number of properties including, CF Promenades St-Bruno, CF Carrefour Laval, CF Rideau Centre, CF Masonville Place, CF Sherway Gardens, CF Toronto Eaton Centre, CF Polo Park, and CF Pacific Centre, will feature an artful display of holiday sculptures ranging from opulent 15-foot-tall floor pieces to stunning décor elements suspended from the ceiling. The new décor will feature beautifully crafted LED reindeer and moose, Christmas trees, garland, and impressive giant walk-through ornaments located at mall entrances and throughout shopping centres. Additionally, the shopping centres will unveil their own brand new, specially designed Christmas tree, highlighted by a colossal 100-foot-tall installation at CF Toronto Eaton Centre. CF Pacific Centre will debut a 40-foot-tall Christmas tree with the remaining six centres each showcasing 36-foot-tall Christmas trees for guests to enjoy. Community members are invited to experience tree lighting ceremonies on November 17th at CF Pacific Centre, and on November 24th at CF Toronto Eaton Centre, with each event featuring captivating musical performances. Introducing The Tufties™ and Magic Gift WorkshopCanadians will be introduced to the wonderful and wintery world of The Tufties this holiday season. Originating from Northern Canada, The Tufties are six fuzzy gift-loving animated creatures created by Cadillac Fairview. Cadillac Fairview has developed a heart-warming, two-minute short film about The Tufties, inspired by the spirit of giving and its power to bring people together, that will be played at select Cineplex movie theatres and be available online. A new augmented reality mobile game called The Tufties Magic Gift App (available for iOS and Android devices) creates interactive holiday experiences at 19 CF properties. Once the free app is downloaded, users can climb the peaks of Snowy Mountain, dig through the depths of the Icy Cave or explore the winding paths of the Frozen Maze to find 'Holiday Magic' by activating the augmented reality portal on their device and identifying game markers located throughout local CF shopping centres.