DALLAS, Nov. 17, 2016 /PRNewswire/ -- 2016 is the year for McDonald's and Tasseologic, winning the hearts of the Asia Pacific advertising industry. The latest recognition comes in the form of two awards: a Gold for Data Driven Marketing and a Bronze for Loyalty Marketing from Marketing Magazine's Annual Marketing Excellence Awards ( http://www.marketing-interactive.com/mea-awards/sg/winners/). This will be the sixth award for their analytical and strategic work with the McDonald's McDelivery Program, which was recognized earlier this year with a prestigious Gold Appie for Best Campaign in their category, as well as Best Presenter for Dr. Urvashi's Pitre and her business case presentation.
As a data-driven, CRM strategy firm, Tasseologic partnered with McDonald's to tap into predictive logic that up sold and boosted incremental sales within McDelivery, a home-delivery service offered by the QSR giant, and laid the foundation for continued success in this ecommerce channel. Using delivery data, the team built consumer models and customized offers that increased both orders and order sizes. These models were the cornerstone for a custom-built, mass personalization plan that allowed McDonald's to maintain guest count and protect falloff at a positive ROI. See the program here: https://www.youtube.com/watch?v=m7xTs0lkXII "After winning the Appie on top of the Loyalty and Engagement Awards and now this recognition, we continue to be honored with these awards, but also know that the work we do is meaningful and that the industry values our thinking," shares Dr. Urvashi Pitre. "Our success is based upon the idea that with whether it's big data or small data, brands can be more relevant to their consumer base and demonstrate ROI. We've had amazing support with the McDonald's team who believes in the power of data and CRM. And believes in us."