IRVINE, Calif., Nov. 17, 2016 /PRNewswire/ -- Episerver, a global provider of a single platform to smartly manage digital content, commerce, and marketing in the cloud, introduces new omnichannel personalization capabilities with the launch of Episerver Advance, Episerver Perform and Episerver Insight.
Episerver Perform uses a system of machine learning algorithms to learn and predict which products and offers are most likely to interest each customer and offer the best recommendations. Unlike other product recommendation engines, Episerver Perform is not based solely on a customer's lifetime journey, but instead, it looks at behavioral triggers within distinct journeys. This ensures that shopping for gifts or other infrequent purchases do not lead to irrelevant recommendations in the future. Far beyond industry-standard product recommendations based on purchase history alone, Episerver Perform has proven to outperform competing solutions lift in revenue for online merchants. It has already helped organizations increase sales between 5-7 percent and customers that shop with Episerver Perform have an average order value (AOV) that is 35-65 percent higher than those that do not. The release of Perform also includes Episerver Advance, Episerver's new content personalization solution. The first release of Episerver Advance includes personalization for email and event triggering, the latter when combined with the predictive analytic capabilities of the Digital Experience Cloud is key to executing on continuous and consistent journey engagement. Episerver Perform and Advance also make use of the underlying capabilities of the Episerver Insight Big Data management platform. Episerver Insight's robust API allows organizations to capture, ingest and process information from sources as wide as digital interactions, CRM and ERP systems, loyalty data, as well as secondary data such as store location, competitive analysis, and census and social enrichment. In so doing, Episerver Insight provides a rich foundation for running algorithmic analytics.