MOORESVILLE, N.C., Nov. 17, 2016 /PRNewswire/ -- Lowe's Companies, Inc. (NYSE: LOW) customers in select markets can now shop a unique store-within-a-store concept to explore connected devices to better manage their homes. The "SmartSpot powered by b8ta" retail experience, an innovative collaboration with software-powered retailer b8ta, demystifies and simplifies the purchasing process for customers.
SmartSpot helps eliminate anxiety for customers choosing smart home products in an overwhelmingly crowded market. The stylized experience offers a streamlined approach to retail where customers can explore a curated collection of innovative products. In addition, consumers gain in-depth product knowledge through digital displays and on-site experts trained on smart home products. "Customers depend on Lowe's to guide and enable them when making important decisions about their home," said Ruth Crowley, vice president of Customer Experience Design at Lowe's. "We know through research that customers feel overwhelmed when choosing the right smart home devices, and often evaluate products for more than two months before making a purchase. Our partnership with b8ta allows us to give customers confidence in making well informed decisions by narrowing the product assortment and providing education to help them take that first step." SmartSpot offers whole-home solutions, moving customers beyond products to projects. The experience includes a wide range of smart home products, from security to energy maintenance and convenience, all organized in a central location. SmartSpot features several Lowe's Iris products and more than 40 of the newest tech products on the market from vendors like Amazon, Lutron, Nest and Ring.