SAN FRANCISCO, Nov. 17, 2016 /PRNewswire/ -- A beloved home fixture throughout Asia and Europe for over 100 years, the bidet toilet seat has finally made a name for itself in the American market. With the advent of smart bathroom technology and recent findings in sanitation studies, the once-foreign method of cleaning one's behind with water (instead of toilet paper) is becoming a common practice in modern American bathrooms. Photo - http://photos.prnewswire.com/prnh/20161117/440788 Logo - http://photos.prnewswire.com/prnh/20161117/440789LOGO Brondell, a leading designer and manufacturer of innovative health and wellness products, has announced the debut of the Swash 1400, an intelligent electronic bidet toilet seat that brings the best of technology, personal hygiene, and comfort together in a sleek, luxurious design boasting a hands-free cleaning experience. "Throughout history, people have used water to clean their bodies. It's much more comfortable and hygienic than either dry, irritating paper, or expensive and environmentally damaging flushable wipes. Our message to North America is a clear and simple one - wash, don't wipe," says Steven Scheer, president of Brondell. The Swash 1400 offers advanced features that include dual stainless-steel sterilized nozzles, and customizable nozzle positions, water temperatures, water pressures, and spray widths for a fresh, clean wash. The product offers added comfort and convenience with its warm air dryer, deodorizer, heated seat, and a soothing nightlight for those midnight trips to the bathroom. Its new programming offers up to two user settings customized to user preferences, as well as a remote control. Investing in a traditional bidet comes with a hefty price tag and installation headache; however, the Swash 1400 is an easily installed bidet toilet seat that fits on 98% of commercial toilets at a fraction of the price.