DODGEVILLE, Wis., Nov. 17, 2016 /PRNewswire/ -- Santa's shoes are undeniably tough to fill, whether tending to reindeer, eating cookies, managing elves or composing the legendary Naughty and Nice list. There are some kids, however, that are up for the task. Lands' End interviewed potential Santa candidates from Big Brothers Big Sisters of Dane County and they shared in a video just how they would approach the job of being Santa, should he be unable to fulfill his jolly duties this holiday season. The video is a part of the Santa for a Day campaign kicking off today on social media with upcoming events in New York and Chicago.
"At Lands' End we've always embraced Santa Claus and his generous spirit of giving and are thrilled to continue the magic through the Santa for a Day campaign," said Becky Gebhardt, EVP, Chief Marketing Officer, Lands' End. "This holiday season we want to capture the spirit of giving and are searching for individuals that embody the heart of Santa with chances to give back to family and friends this holiday season in meaningful ways."