John Wiley & Sons Inc. (NYSE: JWa and JWb), today announced that Clay Stobaugh, Executive Vice President and Chief Marketing Officer (CMO) is the recipient of The CMO Club's 2016 CMO Leadership Award. The award recognizes marketing leaders who build, lead, and motivate a high-performing marketing organization. The CMO Awards are given out annually across ten categories and is the only award of its kind given to top senior marketing leaders by their peers. Considered to be "The People's Choice Awards" for CMOs, nominees are selected by CMO Club Chapter Presidents and key CMO Club members. CMO Club Founder and CEO, Pete Krainik, said, "This year's winners represent the best and the brightest, and we were thrilled to have so many industry thought leaders in attendance. The fact that each year more than 100 CMOs attend the awards to honor their peers is a true testament to the pride and esteem the executives have for one another." "This award recognizes the transition that Wiley has made from traditional publisher, to a digital leader in knowledge and learning', said Stobaugh. "Digital marketing and the tools now at our disposal, play a pivotal role not only in understanding our customers, but in understanding the future of our important industry. It's an honor to be recognized by my peers for helping Wiley marketing colleagues to be effective, 'modern marketers.'" Stobaugh leads Wiley's Marketing Revenue Center - a Wiley center of excellence that establishes marketing best practice across the organization. Under Stobough's leadership, Wiley has been awarded the Gold Brandon Hall Award for Best Learning Program and was named one of the best B2B marketing brands by Kapost in 2015. Criteria for CMO Leadership Award includes:
- Building or transforming a new marketing organization to succeed in today's marketing environment.
- Innovative techniques or approaches in motivating his/her marketing organization to create a high performance team.
- Adopting new approaches in training, education and expertise within his/her organization to achieve extraordinary team performance 1.