Showing Small Businesses The Love: More Consumers Than Ever Are Aware Of Small Business Saturday® & Plan To Shop Small® On November 26th
Across the country, small businesses and consumers alike are getting excited to support their favorite local, independent businesses on Small Business Saturday, which takes place this year on November 26 th.
Across the country, small businesses and consumers alike are getting excited to support their favorite local, independent businesses on Small Business Saturday, which takes place this year on November 26 th. Results from the fifth-annual SmallBusiness Saturday Consumer Insights Survey, released today by the National Federation of Independent Businesses ( NFIB) and American Express, show that more consumers than ever are aware of Small Business Saturday (58% vs. the previous high of 55% in 2015). More than six in ten (62%) consumers who are aware of Small Business Saturday and who plan to shop locally on the day say the main reason they plan to shop at small retailers or eat at independently-owned restaurants is because they value the contributions small businesses make to their community. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161117006112/en/ "Since its inception, Small Business Saturday has brought national attention to supporting the local businesses we love," said Elizabeth Rutledge, Executive Vice President, Global Advertising & Brand Management at American Express, which founded Small Business Saturday in 2010. "Small Business Saturday reminds consumers of how valuable small businesses are to our communities, and we are incredibly proud to be the founding partner." Held annually on the Saturday following Thanksgiving, Small Business Saturday was founded by American Express as a response to small business owners' most pressing need: getting more customers through their doors, rallying communities to support local businesses and helping kick off a successful holiday sales period. Planning to Put Their Money Where Their Mouth Is Of consumers who are aware of Small Business Saturday, 89% agree that the day encourages them to Shop Small all year long, not just during the holiday season. Nearly eight in ten (79%) consumers say they are willing to pay slightly more for an item if it is purchased from a small, independently-owned retailer as opposed to online or at a large retailer - on par with last year. And just how much are they planning to spend? Of those who are aware of Small Business Saturday and planning to shop and dine on the day, two-thirds (67%) say that they plan to spend at least $100 at small businesses on Small Business Saturday - a slight increase from 2015 (65%).