COLUMBUS, Ohio, Nov. 17, 2016 /PRNewswire/ -- As America prepares to gather and give thanks next week, Sister Schubert's, the baked goods brand dedicated to encouraging family connections through warm family dinners, has developed the ultimate tool to help families disconnect from technology and reconnect with each other.
The Sister Schubert's Basket of Warmth is no ordinary bread basket. As the centerpiece to a holiday table, or any dinner table, the Basket of Warmth uses the very electronic devices that create distractions at dinnertime to keep freshly baked Sister Schubert's dinner rolls warm. Guests simply plug their devices into the basket itself during dinner. The devices stay safely tucked away under the basket while being charged. "We hear from families all the time, who are craving the connection between people that has been overtaken by hand held devices, even at dinnertime," explains Kim Lyons, Sister Schubert's Brand Manager. "The Basket of Warmth is a reminder to all of us how important it is to disconnect, in order to reconnect with the ones we love. And there is no better time to bring that message to life than the holiday season, starting with Thanksgiving Day when families far and wide gather around the table." While only a handful of Basket of Warmth prototypes exist, Sister Schubert's is hoping the idea will inspire families to bond over warm family meals. Numerous studies demonstrate the power of dinnertime to strengthen families, improve health and even help kids perform better in school.