NORWALK, Conn., Nov. 17, 2016 /PRNewswire/ -- Diageo, a global leader in beverage alcohol, today introduced "Decisions," a first-of-its-kind virtual reality (VR) experience that puts consumers of legal drinking age in the middle of a fatal drunk driving crash. This launch represents the company's latest innovative approach to educate and meaningfully impact consumers about the importance of responsible decision-making when drinking.
Diageo has brought Johnnie Walker, the number one blended Scotch whisky in the world, to the forefront for the rollout of this new initiative, given the brand's work globally launching the Join the Pact program. Through Join the Pact, Johnnie Walker in key markets across the globe has urged consumers to stop drunk driving by having them take a pledge to never get behind the wheel while intoxicated, and encouraging their friends, family members and loved ones to do the same. Johnnie Walker has been an early pioneer in this space by paving the way with Join the Pact and now presenting this virtual reality experience to further reinforce responsible drinking. To date, Join the Pact has received 2.6 million commitments globally and has delivered roughly 630,000 miles of safe rides home. Additionally, Johnnie Walker continues to innovate and make strides in the digital space, as the new "Decisions" experience comes on the heels of the brand's recently launched Digital Mentorship program, which offers two unique digital experiences for consumers across Amazon Alexa and Bots for Facebook Messenger. With the purpose of showing the repercussions of getting behind the wheel after a night of excessive drinking, "Decisions" follows the journeys of three different vehicles and their passengers. The stories of each individual group - all unrelated at the outset - unfold as the viewer discovers the different motivations that led to each group's night out. In one vehicle, three friends are heading to a party. Filled with laughter and excitement, their story shows the carefree spirit fueled by the many possibilities that may lie ahead. In another vehicle, the story focuses on an adult woman celebrating a breakthrough in her career. The third and final vehicle explores the touching relationship of a husband and wife during their first date night since the birth of their new baby. All three storylines, and vehicles, ultimately converge in a tragedy that the viewer will be able to see, hear and feel.