EL SEGUNDO, Calif., Nov. 17, 2016 /PRNewswire/ -- Sanrio, the global lifestyle brand best known for beloved pop icon, Hello Kitty, announces the launch of the first hello sanrio product collection just in time for the holidays! The colorful pop capsule collection includes fashion apparel, lifestyle accessories and signature Sanrio items and will launch November 18 at select Sanrio stores nationwide; followed by the rollout of additional hello sanrio products at BoxLunch, Zumiez, JapanLA and sanrio.com through the Holiday season. Pieces from the supercute collection will also be available globally at select Sanrio stores. Photo - http://photos.prnewswire.com/prnh/20161117/440713 Lively graphics & patterns highlight the hello sanrio collection, featuring character rich prints that bring the world of hello sanrio to life. Hello Kitty, Keroppi, Chococat, Badtz-Maru, My Melody, Pompompurin, Gudetama, Little Twin Stars, and Pochacco join together on patterns and prints in this initial capsule with additional Sanrio characters slated to join the world of hello sanrio in the future. L.A. based artist and Youtube phenom That Poppy is the face of the new hello sanrio collection. In the vibrant digital look book, Poppy showcases the colorful capsule collection alongside the hello sanrio characters. Poppy will be making appearances at launch events for the new brand; dates and times to be announced soon. Sanrio has also collaborated with UK-based design duo TADO to create digital shorts that showcase the characters and explore the colorful hello sanrio world. The look book and digital shorts will be featured on the hello sanrio microsite and shared across Sanrio's social media channels.