A new national survey reveals the overwhelming majority of Americans (81%) increasingly struggle when it comes to finding perfect holiday gifts. 1 Nearly two-thirds (65%) of shoppers agree traditional gift guides alone are not the answer, and 74% of Millennials cite the decline in personal conversations for their dearth of gift inspiration. To address this need, eBay delivers a new way to approach holiday gifting - by helping people have more thoughtful conversations with their friends and family, leading to better gift ideas. Released today, eBay's #GiftGoals guides shoppers on a journey via social media, beginning with engaging conversation topics and culminating with gift inspiration - all mapped to 12 different personality types, including the "Wellness Guru," "Décor Connoisseur" and the "Foodiest Friend." This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161117005416/en/
For even more customized gift recommendations, eBay recently introduced eBay ShopBot beta - a personalized shopping assistant on Facebook Messenger. (Photo: Business Wire)
Making the holidays more social and personal, #GiftGoals uses thought-provoking questions to encourage shoppers to rely on live, meaningful conversations as a starting point for inspiration. Dynamic GIFs and interactive experiences provide personalized content tailored for Twitter, Facebook Canvas and Instagram. eBay will also offer real-time advice from social influencers on Facebook Live, targeted advertising on Snapchat, a gifting opportunity on Imgur and creative content across Reddit, WeHeartIt, Kikk and more. With this inspiration, shoppers can browse eBay's more than one billion items to find their perfect; whether it's the season's must-have electronics like new Apple iPhones or the season's most coveted and hard-to-find items that are sold out everywhere else - like Adidas YEEZY 350 V2 Boosts, Hatchimals, the Nintendo NES Classic and Kenzo x H&M collection.