HAYWARD, Calif., Nov. 17, 2016 /PRNewswire/ -- Sterilizing baby bottles, pacifiers and more just got easier with today's launch of Ellie, the world's first portable digital UV LED technology that is designed to keep babies safe. In 60 seconds, Ellie provides medical grade sterilization, eradicating 99.9 percent of germs. TRUVIOLET, the proprietary technology behind the device, has the potential to disrupt traditional means of disinfecting items and environments - including hospitals and nurseries. Ellie launches today on the Indiegogo crowdfunding platform, where people are invited to learn more about and support the product by visiting https://igg.me/at/ellieDUV.
"We took a technology that was once only available in hospitals and laboratories and harnessed and miniaturized it into a portable, family-friendly appliance," said Yitao Liao, founder of Ellie. "The benefits of this breakthrough are virtually endless. The TRUVIOLET technology is able to sterilize everything from babies' bottles and pacifiers to drinking water and surfaces." With Ellie, parents of newborns, babies and toddlers finally have an on-the-go weapon against bacteria, viruses and fungi. Current sterilizing methods - including boiling, steaming or using harsh chemicals - are time consuming, require a large device or may be potentially hazardous. Ellie offers a medical grade sterilization solution made of the highest quality BPA-free material without the use of any toxic chemicals. Ellie with TRUVIOLET was made possible by utilizing the powerful semiconductor found in household LED lighting. The difference with the digital UV LED light inside Ellie, however, is that it is targeted to specific UV-C wavelengths to break the DNA strands of bacteria, viruses or fungi.